BRUCE HIGGINS 
Lifestyle Dynamics
Oklahoma

When it comes to a business building credo, previous HealthSpan Rising Star Bruce Higgins says, “Keep it simple.”  His approach to people is uncomplicated:  He asks, “If I could show you a way to feel better, would you like to hear about it?”  Bruce has found that this general question encourages people to be open and willing to listen to his personal story about the benefits he's enjoyed from StemEnhance and STEMTech.  And many of them are ready to sign up.

These days most of Bruce's prospecting is through his team's weekly conference calls.  “We usually have about fifty people on the call that lasts 20-25 minutes.”  Bruce stresses that it's important to start on time, keep testimonial speakers limited to two-three minutes, and maintain a professional tone throughout.  “At the end of the call, we ask people to contact the distributor who invited them to participate, and many sign up right away.”  With this weekly recruiting tool in place, Bruce's team is experiencing consistent growth.

With a lot of experience in network marketing under his belt, Bruce is himself a valuable resource for his team.  “I teach them to fish,” he says, “but I don't fish for them.”  He adds that “all the information anyone would ever need is there for them: the website, the CD's and DVD's, company publications and others.”  But Bruce warns new distributors not to try to overwhelm a prospect with too much information.  “People will respond better to a few simple questions that let you know what their needs are.  And always give them time for their response.”  He stresses again that this is a simple business, and the key is to keep it easy to duplicate.

While STEMTech prospects come in all ages and from every walk of life, Bruce points out that one group provides millions of prospects: “We have a huge market of Baby Boomers who are looking for preventative measures for their health,” he says.  “These folks don't want to be dealing with crisis issues in their seventies.” Everybody knows people in the 55-65 year age group.  Targeting just this market can provide “years of great prospects!”